How to Avoid Trade Promotion Decay

Download this whitepaper to see how AI and Real-Time Experimentation can find and revive stale promotions

Your promotions will go stale over time. Guaranteed.

So, how can you develop an effective trade promotion plan when decay is inevitable? The simple answer: real-world experimentation.

Using AI and real world experimentation your teams can quickly find and fix stale promotions that are hurting your sales. Pressure to grow the top-line is constant as is the fear of changing promotional strategy, but experimentation provides the data and confidence to roll out new promotions at scale.

Remember:

  • Promotions are meant to disrupt habit. If you're shoppers are expecting an offer, your promotion is already stale
  • Regression analysis will only get you so far
  •  AI will accelerate your promotion performance