Your promotions will go stale over time. Guaranteed.
So, how can you develop an effective trade promotion plan when decay is inevitable? The simple answer: real-world experimentation.
Using AI and real world experimentation your teams can quickly find and fix stale promotions that are hurting your sales. Pressure to grow the top-line is constant as is the fear of changing promotional strategy, but experimentation provides the data and confidence to roll out new promotions at scale.
Remember:
- Promotions are meant to disrupt habit. If you're shoppers are expecting an offer, your promotion is already stale
- Regression analysis will only get you so far
- AI will accelerate your promotion performance
