Promotions are a key part of your value proposition - especially during times of unprecedented volatility. Consumer behavior is changing rapidly, and the promotions that resonate and attract shoppers must also evolve; but traditional backward-looking methods of analysis are limited in their ability to support rapid, effective shifts in promotional strategy.
Eversight applies artificial intelligence in a forward-looking, experimentation based approach that empowers your business to quickly and continuously identify top performing promotions that resonate with current shopper preferences, priorities, and habits.
The Eversight Offer Innovation Suite provides an end-to-end approach to revenue management by enabling you to:
- Identify optimal offers that actually disrupt shopper behavior
- Adapt promotional strategy with accuracy and agility in response to shifts in consumer behavior
- Create, distribute, and manage guidelines directly with your teams
- Track in-market activity for unprecedented visibility and control
This discussion focuses on who Eversight is, what we can do for your business, and how leading CPGs are leveraging Eversight to optimize, adopt, and manage changes in promotional strategy that drive results like 10-25% improvement in sales volume and 2-5% lifts in margin.
Eversight Co-Founder & Chairman
David has spent his career in consumer Goods and Retail, most recently as the global VP of Sales-Revenue Management for Anheuser-Busch InBev nv/sa. Earlier, David was a leader in McKinsey & Company's Consumer Pricing Practice.
Eversight SVP Sales & Customer Success
Kerry has over 20 years of experience in digital transformation in Consumer Goods and Retail, managing and optimizing trade promotions, direct story delivery, and retail execution.