Expert Perspective & Tactical Advice for Brands
Inflationary pressures have become a fact of life lately, and manufacturers are being tasked with evaluating taking price across their portfolios.
This webinar provides expert perspective from Dan Riff, Chief Investor Relations and Strategy Officer at Advantage Solutions and Jill Blanchard, EVP Client Solutions at Advantage Solutions, on this brave new world, how retailers are dealing with these pressures, and what that means for brands.
You'll hear from innovative CPG leaders Jeremy Dumond, Director Research, Insights, and Analytics at Land O'Lakes and Kevin Oostdyk, VP of Revenue Management at Maple Leaf on how they are updating promotional strategies in the wake of taking price and finding new ways to connect and communicate value with their shoppers.
In addition, you’ll leave with tactical tips for leveraging solutions like Eversight to navigate the pressures of inflation and to identify promotions that will delight your shoppers and deliver results for your business in this environment.