Promotion Optimization Institute awards Eversight Best-in-Class distinction in External Collaboration and TPO Ergonomics
The POI research team has released their annual TPx Vendor Panorama for 2020, which includes a feature on Eversight. POI evaluated Eversight, along with 20 other leading vendors, to help manufacturers and retailers understand technology and related service options that can help improve promotional outcomes and drive profitable growth.
Eversight's AI-powered, experimentation-based revenue management software solution (Offer Innovation) was evaluated across multiple categories, including data management, analytics, configuration and customization, user experience, and key differentiators (among others). When providing an outlook and prognosis for Eversight based on this analysis, POI concludes that:
"Eversight has a very unique offering in the market. They continue to invest in and expand their offering to meet the needs of their clients, as well as bring innovation to the space. We see Eversight continuing to grow and help manufacturers solve problems around what works in the market. Additionally, their ability to be agile is an asset during times of uncertainty, such as the industry has experienced with COVID-19. They are uniquely able to help retailers develop a plan for the future in the midst of what seems an unpredictable time."
POI's TPx Vendor Panorama also identifies Best-In-Class categories to draw attention to how critical various capabilities are to manufacturers and solution providers, as well as to provide benchmarks for evaluating how different capabilities can create competitive advantages as part of holistic enterprise planning. Eversight was awarded Best-In-Class distinction in two such categories, External Collaboration and TPO Ergonomics.
- POI Best-In-Class External Collaboration: [Eversight facilitates] collaboration between manufacturers and retailers, including brokers and retail execution connectivity.
[Eversight response] Eversight maps multiple data sources together to automatically scan and visualize the in-market event landscape, resulting in shopper data that serves as a shared source of truth between brand and retail partners. This streamlined information enables quicker alignment on priorities - in JBP meetings and beyond.
Eversight's unique AI-powered, experimentation-based approach to promotions further amplifies collaboration between partners by enabling brands and retailers to continuously uncover and execute mutually beneficial initiatives with proven performance.
Manufacturers and retailers leverage Eversight to work toward common goals throughout the promotion planning process, enabling partners to consistently activate the most powerful consumer offers.
- POI Best-In-Class TPO Ergonomics: TPO can be complex, with constraints, objectives, and simulation. [Eversight is] intuitive and actionable.
[Eversight response] Eversight's consumer-grade user interface provides an intuitive, easy-to-use vehicle for end-to-end revenue management. Users are guided through the process of designing and executing experiments for promotion optimization and then served the resulting insights and recommendations in a context-aware, digestible format. The software also includes an instinctive platform for building, managing, and communicating guidelines directly to teams, as well as tracking execution compliance with relevant guidance.
Eversight's solutions are thoughtfully designed to be effective "coaches" for users by streamlining the nuanced, complicated insights, tasks, and processes that make up revenue management - providing the hyper-relevant precision and agility of AI-powered experimentation and the necessary market control critical to success during a period of unprecedented volatility.
For more information on how Eversight's unique focus in developing proprietary science in experimentation is bringing agility and control to traditional retailers and consumer goods brands in dynamic times, access the full POI TPx Vendor Panorama report.
To access the full POI TPx Vendor Panorama report, receive comp passes to upcoming POI virtual and in-person events, POI Global Virtual Summit -Live on September 22, 2020, 7AM-7PM EDT, have access to the quarterly POI Manufacturer Connect Share Group and much more, join POI as a member. https://poinstitute.com/membership
For company/team membership, please contact Joanie Hampton email@example.com. Teams receive 2 hours of advisory with the TPx Vendor Panorama report Author, Pam Brown. Members that are registered by September 15th receive a Certified Collaborative Marketer enrollment (value $5k) which is designed to develop the skills of leaders in the CPG Industry. https://poinstitute.com/ccm/
Eversight is the recognized leader in AI-powered pricing and promotions. Global brands and retailers rely on the Eversight platform to optimize pricing in response to market conditions and to deliver higher ROI on promotional spend. Eversight’s Pricing Suite and Offer Innovation Suite solutions are driving strong margin and sales volume improvements for leading companies such as Coca-Cola, Frito-Lay, Raley’s, and Rite Aid. Founded in 2013, Eversight is headquartered in Palo Alto, California, with offices in Chicago and New York.
Visit eversightlabs.com for more.