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Originally Aired Tuesday, May 12th 3:30PM ET as part of the 2020 POI Virtual Summit

How Performance Management Capabilities Empower HQ and Field Teams to Execute on Strategic Insight to Capture Growth

One of the largest challenges that we face as revenue growth management and trade marketing leaders is ensuring the translation of strategy into tactical action for business results. This lively panel discusses best practices and capabilities that enable the translation of broad reaching business strategies into actions that business owners can execute to realize growth.


  • Scott Johnson, Senior Manager Revenue Optimization
    Land O'Lakes
  • Jonathan Cole, Strategic Revenue Management Lead
    Mars Petcare US
  • Moderated by Kerry Farrell, SVP Sales & Customer Success