Raley's has brought artificial intelligence to pricing not necessarily to go toe-to-toe with competitors, but to differentiate from them, President and CEO Keith Knopf said. 

Speaking in a presentation at the National Retail Federation show in New York, Knopf describes how the West Sacramento, Calif.-based food retailer is using machine learning algorithms from Eversight to help manage price perception amid larger, and often cheaper, competitors while optimizing revenue by driving unit share growth and margin dollars.

See the full video below:

David + Keith Session Video_Trimmed_30 Minutes

 

Read more on Eversight and Raley's session at NRF from Winsight Grocery Business

Learn more about what Eversight's Retail Pricing Suite can do for your business! Contact bkaplan@eversightlabs.com.